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Stay Paid - A Sales and Marketing Podcast

Dec 16, 2021

At this time of year, you’ve got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you’ll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients.  

Please don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit 

Connect | Resources 

  • Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin 


0:00     Introduction 

1:37     It’s less about the gift 

2:10     Giver-centric and recipient-centric gifts 

3:56     You can’t please everyone 

4:30     Unexpected gifts leave the greatest impression 

5:49     The best gifts delight more than just the recipient 

6:38     Best-in-class service requires best-in-class gifts 

7:33     How much to spend on client gifts 

9:34     Forget the SWAG 

11:20   Action Item