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Stay Paid - A Sales and Marketing Podcast


Dec 23, 2021

With Christmas right around the corner, if you had to take a hard look at your customer relationships, are you confident that you’re on your customers’ nice list? There are subtle and not-so-subtle behaviors that could land you squarely on the naughty list. In this week’s Silver Dollar episode, we're reviewing 6 ways to make sure you avoid your customers’ naughty list and another 6 ways to ensure you get on and stay on the nice list. 

You can check out the show notes for more in-depth information and added details not included in the episode when you visit www.staypaidpodcast.com 

Connect | Resources 

Pop-by Tracking Sheet: Designed to make certain you have a successful pop-by strategy, you can use this Excel document to track your pop-bys this holiday season and all year round! 

 

0:00     Introduction 

0:56     Naughty list #1: Not keeping your promises and overselling 

2:28     Naughty list #2: Not setting expectations 

3:40     Naughty list #3:  Not showing empathy 

4:41     Naughty list #4: Not valuing the relationship 

6:10     Naughty list #5: Not resolving recurring problems 

7:08     Naughty list #6: Not asking for referrals 

8:04     Nice list #1:Thank your clients 

10:13   Nice list #2: Do work after the close (offer to make connections) 

11:08   Nice list #3: Gift a gift 

11:49   Nice list #4: Walk client through the contract 

12:54   Nice list #5: Focus on solving your clients’ problems 

14:25   Nice list #6: Do the unexpected 

18:49   Action Item