Dec 27, 2021
Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they’ve build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week’s interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business.
Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.
1:47 How did you settle on relationships as the way to build your business?
3:01 Thoughts on and experience with door-knocking [Golden Nugget]
5:55 What’s old is what’s new again – building relationships today
8:01 Tactically, how do you do relationship marketing?
11:03 Examples of relationship marketing in action
16:21 Why did you add YouTube and commercials to your organic growth?
18:45 How do you get your leads? [Advice to new agents]
20:32 Listen for the value
25:34 Forming relationships is an organic part of being authentic with others
30:43 It takes effort to make any relationship work
32:26 Advice Steve and Shane would give to their younger selves
36:02 Action Item
Connect | Resources
Social media: Search @affordacareinsurance
AffordaCare dinosaur commercial on YouTube: CLICK HERE.