Mar 28, 2022
What if you had one story that allowed you to build almost immediate trust between you and your clients? René Rodriguez is a neuroscientist who has trained more than 100,000 people in applying behavioral psychology and neuroleadership methodologies to solve some of the toughest challenges in leadership, sales, and change management. In this week’s episode, René shares his insights about influencing behavior. He uses our hosts to demonstrate how you can develop and tell your origin story in a way that quickly makes your clients feel psychologically safe and trusting.
And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.
Connect | Resources
René’s website: meetrene.com
René’s podcast on Apple Podcasts: The Neuro Side of Influence and Leadership - https://apple.co/3DbnXfZ
Book to be released on April 26, 2022: Amplify Your Influence: Transform How You Communicate and Lead - https://amzn.to/3NdSvCs
0:00 Introduction
2:03 René’s business bio
4:00 You’ll always have a job if you can provide value
5:04 Sales is about influencing behavior
6:41 People resist change to avoid risk
8:23 The difference between pain points and fear manipulation
10:08 Building trust and creating psychological safety
13:13 Communicating authenticity with social media
14:33 Luke’s story exercise - values
17:26 What we know about values
18:15 Luke’s story exercise - influences
19:03 Crafting Luke’s story
21:22 The takeaway – clarity and purpose
22:33 Josh’s story exercise
30:34 The Amplify Course
33:02 About congruency
34:46 René’s routines for success
35:52 Advice René would give to the younger René
40:57 Action Item