Sep 17, 2018
Many assume that email is dead, but we’re here to prove otherwise! Think about this: your email list—if built properly—may be the one marketing source that is truly yours to own. And even with all of the new ways we have to generate leads in sales today, email is still the king of marketing ROI with an average 4400% return on investment. That means that for every dollar spent on your email, you should earn $44.
But your email list is a constantly moving target. People are going to unsubscribe, addresses will go out of date, and you’ll naturally start to lose people from lack of engagement. That’s why continuously building your email list is so important.
In today’s episode of Stay Paid, Josh and Luke touch on various ways to build and maintain your email marketing list to ensure that you maximize your efforts.
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