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Stay Paid - A Sales and Marketing Podcast


Oct 27, 2022

Some of the most critical information you can have about your industry and your own local market is what your competitors are doing. After all, if they’re pulling prospects away from you, then you’d like to know how they’re doing it so you can plan your counteroffensive! In today’s Silver Dollar episode, we’re describing 6 awesome tactics you can use to spy on your competition to figure out what marketing strategies are working for them, and then use the same to your own advantage.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

0:00     Introduction

1:20     Meta Ad Library: see Facebook ads

0:00     SimilarWeb.com: tons of info on company, web traffic, audience interests, channels

0:00     YouTube ads: save and study ad videos

9:07     Get retargeted

9:32     Check backlinks

11:09   Additional grassroot efforts

13:02   Action Item