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Stay Paid - Real Estate Marketing


Nov 28, 2022

This week’s guest on Stay Paid is Letisha Jackson, the CEO of Jackson Insurance Group in Tupelo, Mississippi. Letisha’s a 7-figure producer now, but when she started out, she couldn’t meet her bills. She had so little that when her husband bought a $1 McDonald’s cheeseburger with some found change, they had a huge argument. How she pulled herself up might sound like a hero’s story, but Letisha credits her eventual success to her adoption of an “I’ve got to make this work” mentality. As you listen to her interview, you’ll hear example after example of how taking action leads to progress—proving (once again) that the fundamentals are fundamental for a reason.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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FREE e-book: How Independent Insurance Agents Can Increase Service and Lines of Coverage

0:00     Introduction

1:43     Letisha’s backstory

3:58     What you do when you have no money and no leads

5:27     Tracking toward success

6:52     The pitch that worked (and why) – Golden Nugget

9:12     Implementing grassroots marketing

11:27   The follow-up process

14:24   Closing the sale

16:03   Overcoming objections and rejection

17:30   A purpose-driven business

18:40   Letisha’s coaching program and podcast

21:38   Action Item