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Stay Paid - A Marketing Podcast

Dec 22, 2022

Steve Guilfoile is one of the best relationship builders we’ve ever met. About a year ago, he and his business partner, Shane Shafer, talked with us about how they successfully built AffordaCare Insurance by providing value to potential customers before ever asking for their business. But as with every business, there were bumps along the way. Listen to Steve’s interview to discover why focusing on your goal may not be the best approach to reaching it (and what you should focus on instead), find a new way to think about and integrate failure into your processes, and hear some of the best advice for 2023 that will help you determine your priorities.

Be sure to check out our show notes at for more in-depth information and added details not included in the episode.

Connect | Resources

The Power of One More: The Ultimate Guide to Happiness and Success


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0:00     Introduction

1:48     Mindset and motivation

3:27     Breaking goals into parts | Incremental progress

6:30     Failure is an inevitable part of the game

8:47     Just do one more    

10:36   Reading vs. doing

12:44   Success leaves clues | Don’t reinvent the wheel

13:37   Advice to agents moving into 2023

15:54   Action Item