Feb 27, 2023
This week’s guest is Katelyn Rhoades, known to her 135,000 Instagram followers as the “social marketing queen.” We ask her majesty a ton of questions that get us down to the brass tacks of creating and promoting Instagram Reels. She shares everything from her #1 priority when creating content, to whether doubling down on what’s working is really the best strategy, to her 4 best tips for turning followers into leads.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
Connect | Resources
· Website: enfluencestudio.com (spelled with an E)
· Instagram: @socialmarketingqueen
0:00 Introduction
1:09 Katelyn’s backstory
2:42 You have to provide edutainment
4:22 Think about your target audience
5:53 Double down on content that is working
7:11 Time spent making Reels
7:46 Source of content ideas
8:26 Recommended IG channels to follow
9:43 3 reasons to post IG Reels
10:29 How often to post
11:53 The need to pick a target audience
14:23 Treating Reels like a vlog
16:11 Balancing authenticity and production quality
21:10 4 ways to turn an audience into leads
23:31 How to check your hashtags
23:53 Katelyn’s mantra to live by
25:39 Action Item