Mar 16, 2023
We’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
Connect | Resources
Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates.
0:00 Introduction
0:44 How to think about your email numbers
2:20 Tip 1: Keep it short
3:53 Tip 2: Keep it simple
6:31 Using moderate emotion in your emails
7:21 Tip 3: Keep it relevant
9:19 Relevant real estate email example
10:03 Tip 4: Keep it specific
11:01 Tip 5: Keep at it
11:37 Bonus Tip: The most effective sign-off
13:46 Action Item