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Stay Paid Podcast


Mar 16, 2023

We’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates.

0:00     Introduction

0:44     How to think about your email numbers

2:20     Tip 1: Keep it short    

3:53     Tip 2: Keep it simple

6:31     Using moderate emotion in your emails

7:21     Tip 3: Keep it relevant

9:19     Relevant real estate email example

10:03   Tip 4: Keep it specific

11:01   Tip 5: Keep at it

11:37   Bonus Tip: The most effective sign-off

13:46   Action Item