Mar 20, 2023
David and Elle Denning—the husband-and-wife team behind the 30,000 member “Marketing for Insurance Agents” Facebook group—share their experience about what works (and what doesn’t) when growing a Facebook group, suggest tactics business owners can use to develop a local presence, and talk about how they manage to run a highly successful insurance business—and still stay happily married. Listen to find out why you should worry less about how often you post and instead focus on what you post, how to make the most of Facebook’s algorithm to attract and grow attendance to your Facebook Live sessions, and the steps they’ve taken to fulfill the promise of a 4-hour workweek.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
Connect | Resources
· Join the “Marketing for Insurance Agents” Facebook group
· Website: jumpstartgonow.com
· Book: The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
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0:00 Introduction
2:06 The superiority of Facebook groups
3:26 The need for an engagement strategy
5:13 A posting strategy using Facebook Live
8:37 Facebook Live and organic growth
10:07 Facebook Live vs. webinars
10:41 Tips for promoting Facebook Live sessions
12:38 Leverage short-term strategies first
13:36 Content to grow a Facebook group
14:37 Collaboration among industries
15:31 Involvement in the local community
16:42 People do business with people like them
18:12 About the Producer Academy
20:34 About “limiting beliefs”
21:22 Thoughts on The 4-Hour Workweek
25:18 Key tip: Be pragmatic and just act
26:09 Tips for working with family/spouses
30:46 Action Item