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Stay Paid - A Marketing Podcast

Sep 26, 2022

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status. 

Be sure to check out our show notes at for more in-depth information and added details not included in the episode. 

Connect | Resources 

Instagram and all social media platforms: @brock11johnson 



0:00     Introduction 

1:45     Brock’s backstory 

4:20     Great strategy for recording content 

5:39     Repurposing content 

8:10     Attracting followers: Explorer Page, saves, shares 

10:05   Including a CTA: experiment 

14:24   2 key tips to get on the Explorer Page 

18:43   Long or short captions? 

20:35   How often should you post? 

21:33   Stories vs. Reels | Documentation vs. creation 

24:01   Instagram’s collaboration feature 

26:10   Instagram’s pin feature 

28:40   Ideas for hooks 

31:49   What’s the next big thing? 

33:12   Comparing the value of followers 

35:13   Brock’s favorite quote 

36:49   Brock’s words to live by 

36:49   Action Item