Oct 17, 2022
Receiving gifts is something that many clients expect around the holidays—we’re simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today’s episode, we’re speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can’t touch.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention
2:09 John’s backstory
4:01 The lesson that changed John’s life
7:15 Systematizing the unexpected
12:03 The follow-up strategy
16:02 Gifts are strategic investments
18:15 Recommended frequency for giving gifts
18:44 The power of the meaningful gift
21:09 Why food is the worst client gift
24:45 Your gift-giving budget and why it’s worth it
28:10 The rationale and ROI of employee gifts
32:05 Who gets what? Playing favorites
34:34 How long do you keep sending gifts?
37:23 John’s advice to younger John
40:43 Action Item