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Stay Paid - A Sales and Marketing Podcast


Oct 17, 2022

Receiving gifts is something that many clients expect around the holidays—we’re simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today’s episode, we’re speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can’t touch.  

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention  

0:00     Introduction 

2:09     John’s backstory 

4:01     The lesson that changed John’s life 

7:15     Systematizing the unexpected 

12:03   The follow-up strategy 

16:02   Gifts are strategic investments 

18:15   Recommended frequency for giving gifts 

18:44   The power of the meaningful gift 

21:09   Why food is the worst client gift 

24:45   Your gift-giving budget and why it’s worth it 

28:10   The rationale and ROI of employee gifts 

32:05   Who gets what? Playing favorites 

34:34   How long do you keep sending gifts? 

37:23     John’s advice to younger John 

40:43     Action Item