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Stay Paid Podcast

Nov 30, 2020

For Brendan Kane, the challenge in a world that supports 60 billion messages every day on social media is how to get people to stop in their feed. And then, once you’ve gotten them to stop, how do you get them to stay? Listen as Brendan shares some of the thinking and strategies that helped him get 1,000,000...

Nov 26, 2020

Today is Thanksgiving Day in the United States, making it the perfect time to reach out to your clients to let them know how much you appreciate them.

But we really should be thanking our clients throughout the year. Every touch point is an opportunity to say thanks and to let your clients know you’re here to help.

Nov 23, 2020

John Terry went from being bullied in school to being a 5x black belt.

After weeks of coming home battered and bruised, John thought his dad would talk with the principal.

Instead, his dad enrolled him in karate school.

Today, John helps leaders to develop and apply the same skills and character traits he developed on...

Nov 19, 2020

This week Luke and I give you the inside scoop on the three Facebook ads you should be running all the time:

- Branding ads

- Lead magnet ads

- Product ads

We explain what each type of ad is, who they attract, and content ideas for each. And we talk a bit about engaging with comments—good and bad.

Facebook ads are...

Nov 16, 2020

Kevin Ward is the master at writing sales scripts. But as great as Kevin’s sales scripts are, he admits they are only a tool, and that there are good scripts and bad scripts.

There are also professionals and amateurs.

“Professionals,” he says, “train based on their commitment to becoming the best. Amateurs train...