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Stay Paid - A Sales and Marketing Podcast

Jan 28, 2021

You’ve probably heard at least some of these terms before:

  • value proposition
  • USP
  • elevator speech
  • onlyness

They’re all statements meant to tell someone why they should do business with you and not someone else. But here’s the problem . . .

How do you come us with a statement that distinguishes you from everyone...


Jan 25, 2021

Considered “America’s Coach,” Burt is a unique blend of experience can skills. He’s a former championship basketball coach with the skill to motivate people, to help them be the best they can be, and to engineer people so that they produce at a higher level in the business world. 

In this week’s episode, Burt...


Jan 21, 2021

If you’ve been listening to Stay Paid for any length of time, you know that leadership is a topic I have strong feelings about.

In this episode, Josh and I talk about the four pillars of leadership and tackle some of the behaviors that distinguish the so-so leaders from those who really make an impact.

~ Luke

 


Jan 18, 2021

Joey Gilkey is the CEO of Sales Driven Agency, which builds out sales operations for high-ticket B2B organizations. In his interview, he shares how playbooks, workflows, and actions make up the backbone of any sales ops model. We also talk about the need to “do, document, and delegate.” You’ll also hear some tips...


Jan 14, 2021

You can scatter your marketing across a variety of audiences and hope they’ll “hit” someone who can use your services.

Or you can precisely craft your message and aim it at a specific target who represents your ideal client.

The former wastes a lot of time, energy, and money.

The latter is more efficient.

This...