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Stay Paid - A Sales and Marketing Podcast

Sep 29, 2022

When you consider that 70% of consumers use the business they think of first, you quickly realize that it’s imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable. 

Be sure to check out our show notes at for more in-depth information and added details not included in the episode. 

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0:00     Introduction 

1:13     What is memory? 

1:54     Why do we forget? 

3:38     #1: Optimism 

5:18     #2: Reliability, trustworthiness, responsibility 

6:29     #3: Tenacity 

7:33     #4: Self-confidence 

8:16     #5: Respectfulness 

9:07     #6: Interpersonal connectedness 

9:47     #7: Resilience 

12:27   Action Item